ਅਰਥ - pronounced “arth”, translates as purpose, meaning or significance.
With a focus on diversity, equity, inclusion and accessibility, at artha science media, I strive to create meaningful scientific content for audiences of all backgrounds.
I'd love to work with you! For rates and availability, or just a conversation to learn more, please get in touch:
parmvir[at]arthasciencemedia.com
From inception to evaluation, I have created and contributed to a wide variety of projects.
Learn more about specific examples and how I can help you.
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Since 2014 I have directed taste of science, a nationwide event series and annual science festival. I’ve managed hundreds of volunteers putting together events in over 22 cities across the US, to connect audiences with scientists and their research in everyone’s favorite hangouts.
More recently as part of my work for the ASBMB SOCC, I’ve led a group to put together the society’s Community Day, for high school students from underrepresented groups to get a flavor for a real scientific conference. Activities include watching and judging a flash talk competition, hands on biochemistry experiments and a “meet the scientist” panel, giving them an opportunity to ask those burning questions.
As a co-director of the Sensational SciFest; I have created a festival to celebrate STEAM subjects, with hands on activities designed to put the needs of sensory sensitive kids first.
Specific skills
project management, development and execution
community management
infrastructure and non-profit management
Finance and accounting
Grant writing and fundraising
accessible content
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2Scientists
Since 2013 I have been recording, editing and, with my husband David, producing 2Scientists; a podcast about scientists, their career paths, their research and the success and challenges they experience.
More recently, we’ve launched the Spanish-language sibling in the form of 2Científicos allowing me to expand my skill set to include podcast editing in Spanish.Cancer in our Community
Our work at 2Scientists attracted the attention of the office of Community Outreach, Engagement & Equity at Moffitt Cancer Center. With the COEE team I’ve created Cancer in our Community, a podcast for the Moffitt catchment area, about racial health disparities and the people working to tackle these challenges. Hosted by Drs. Brandon Blue (English) and Sarimar Agosto Salgado (Spanish), each episode is a conversation with physicians, researchers and local community members coming together to work towards more equitable health outcomes for all people living with cancer.Biology in Numbers
I’m the host and producer of Biology in numbers, a podcast by the Society for Mathematical Biology. The target audience is their membership as a way to create community and foster an exchange of ideas. Also to communicate work being done in the field for a wider non-expert audience.
Specific skillsunderstanding the host organization and the community they serve to accurately capture their voice and fulfill their goals
using a culturally responsive and client-focused lens
working with marketing and communications teams to craft a brand
messaging and content creation
compiling and presenting audience metrics
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I have acted as a reviewer to gauge the suitability of candidates and projects in various settings including:
The SciOut unconference - reviewing participant pre-work to select candidates to lead discussions
Evaluating proposals for the ASBMB’s outreach grant
Reviewing speaking candidates for the ASBMB’s annual flash talk competition
The Science Festival Alliance hired me to evaluate a funded outreach project as part of “Science In Vivo”. With my colleague Vaughan James we attended St Pete pride where the St. Petersburg science festival created a float to integrate science into a large public event. We compiled a report to share the key observations, successes and constructive feedback with the project leaders in a series of listening sessions.
Specific skills
rubrics and coding
assessing relevance to target audience
evaluating project design
inclusive survey design
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I am a confident public speaker who has been invited to give numerous talks and presentations in-person and virtually. This includes panel discussions I have participated in as a subject matter expert or as the moderator driving the conversation.
I have acted as the MC for many informal science communication events and given interviews or recorded other content for media including the ASBMB’s Art of science communication course.
Subject matter for these speaking engagements includes:
my neuroscience research
scientific outreach and public engagement with STEM
careers in scientific research and outreach
the scientific process
You can find more details on past talks here.
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I have extensive experience designing and running workshops for scientists and STEM event creators, on a range of topics. Organizing these events for diverse audiences can be challenging, so I pride myself on making activities relevant, interactive, entertaining, and therefore of value to the participants.
Areas of focus include:
Scientific Storytelling
Transforming Research into Equitable Outreach
Running science outreach events in public spaces
Developing partnerships
Science communication in different languages
You can find more details on past workshops here.
project management, including: finances, strategic planning, volunteer management
marketing and content creation
development of client and community relationships
multilingual scientific communication
narrative and storytelling
project evaluation, including assessment of principles of Diversity, Equity, Inclusion and Accessibility
I love learning, and in particular, I love learning about science. This has led to a scientific career of more than 20 years doing neuroscience research in the lab.
During this time I have observed who is able to participate in the process and who is marginalized. So, for the last 10 years I have also been working to make science more relatable, accessible and fun for others.
As a co-founder of multiple public engagement initiatives, I have extensive experience working with scientists to help communicate their work, as well as allowing non-experts to connect with science on their own terms.
I leverage my scientific background to design, evaluate and iterate on projects. I draw on my personal experiences to continually improve and ensure my work remains relevant to the communities it is created to serve.
While working in the fields of science communication and outreach, I have had the pleasure of learning from and contributing to a vibrant and diverse community. I’m always happy to expand that circle of people, so please get in touch!